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Price: US$395.00

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What is this Product?

XLSTAT-MX is a must have complement for XLSTAT-Pro users who do sensory data analysis, and who use Preference Mapping or other related techniques to understand the customers' perceptions. MX stands for Marketing analytics. The tools of the XLSTAT-MX module can be accessed from the XLSTAT menu of from the XLSTAT toolbar.


Preference Mapping
Preference Mapping (Prefmap) allows to build maps which are useful in a variety of domains. A preference map is a decision support tool in analyses where a configuration of objects has been obtained from a first analysis (PCA, MCA, MDS), and where a table with complementary data descripbing the objects is available (attributes or preference data). In the market research and consumer analytics domains (sensory data analysis), Prefmap is used to analyze products (the objects) and to answer questions such as:

  • How is our product positioned compared with the competitors' products?
  • Which product is the closest to ours?
  • Which type of consumer prefers my product?
  • Why are the competitors' products positioned as such?
  • How can I reposition my product so that it fits better my target group?
  • What success can I expect from my product?
  • Which new products should I encourage the R&D department to create?

XPreference mapping provides a powerful approach to optimising product acceptability. XLSTAT-MX offers several regression models to project complementary data on the objects maps:

  • Vector model,
  • Circular ideal point model,
  • Elliptical ideal point model,
  • Quadratic ideal point model.

XLSTAT-MX displays detailed results in addition to the preference map to facilitate the interpreting of results.

Semantic differential charts
Use this method developed by the psychologist Charles E. Osgood to visually compare how "judges" rated a "product" using a series of criteria.

Generalized Procrustean Analysis (GPA)
GPA is used in sensory data analysis before a Preference Mapping to reduce the scale effects and to obtain a consensual configuration. It also allows to compare the proximity between the terms that are used by different experts to describe products.

Multiple Factor Analysis
Penalty analysis


Try before you buy, You can download a trial version to test if it will suit your needs.

System Requirements
  • Windows version: 98/Me/NT/2000/XP
  • Excel version: 97 and later
  • Processor: 800 MHz
  • Hard disk: 45 Mb
  • RAM: 128 Mb
  • XLSTAT-Pro: 7.0 or later

Tutorials online are available if you want to see examples on how to use the product.
If you need 30 or more licences please contact us at



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