The software that helps you make the most out of your data.
Reduce advertising costs by avoiding double solicitations? Manage your addresses more efficiently through better databases, because they are free of duplicates (deduplication software / dedupe software)? Take account of lists of those who do not wish to receive marketing transmissions? Insert information from a second external database to your own addresses?
DataQualityTools is a collection of tools to help businesses improve the quality of their databases. The central components are a series of functions which help to find duplicate records (deduplication software / dedupe software) and, above all, a function for error-tolerant doublet search based on postal addresses. This allows you, in the case of direct marketing, to avoid double solicitations and the redundant maintenance of customer addresses and other records. Of course, this saves significantly on your expenses. But it also improves the outward image of your company. And through the consideration of opt-out lists / Robinson lists / MPS lists, you can also avoid trouble with people who do not wish to receive marketing transmissions. |